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Privacy Policy for Beach Town Center

1. Introduction

At Beach Town Center, accessible via www.beachtowncenter.com, we value and respect your privacy. We are committed to protecting your personal data and ensuring transparency in how we collect, use, and protect your information. This Privacy Policy outlines our practices in accordance with global data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

2. Scope of This Policy and Data Controller Role

This Privacy Policy applies to all personal data collected through your use of the www.beachtowncenter.com website, associated services, communications, and any interactions you may have with us, whether online or offline.

For the purposes of data protection laws applicable in the European Economic Area (EEA), Beach Town Center is the “Data Controller” of your personal data, which means we are responsible for how your information is handled.

3. Categories of Data Processed

We process various categories of personal data depending on your interactions with our platform:

a. Usage Data: Includes information about your browser type, operating system, IP address, internet service provider, pages visited, session timestamps, and user navigation patterns.

b. Account Data: Includes your full name, billing and shipping addresses, email address, phone number, and account identifiers.

c. Profile Data: Encompasses your preferences, browsing behavior, purchase history, product reviews, loyalty participation, saved items, and behavioral information used to personalize user experience.

d. Communication Data: Records of support requests, inquiries made via our contact forms, feedback, complaints, and correspondence history with customer support through [email protected].

e. Technical Data: Information related to device types, network diagnostics, operating system details, browser settings, screen resolution, and language preferences.

f. Transaction Data: Includes order details, purchase history, payment transaction IDs, shipping information, and fulfillment data.

g. Preference Data: Information related to your marketing consent status, product category preferences, email-opt in/out status, and promotional preferences.

4. Legal Bases for Processing

We process your personal data on the following lawful bases, as defined by the GDPR:

– Contractual Necessity: To provide, maintain, and fulfill services you have requested, such as order fulfillment and account management.
– Legitimate Interests: To improve our services, enhance user experience, detect fraud, and safeguard our business operations.
– Legal Obligation: To comply with applicable laws and regulatory requests.
– Consent: Where processing is not essential to our services, we will seek your explicit consent, e.g., when subscribing to marketing communications.

Under the CCPA, you have the right to know what personal information we collect, use, disclose, and, in certain cases, sell. We do not sell your personal data in exchange for monetary value.

5. Your Rights

Subject to applicable laws, you have the following data rights:

– Right of Access: Obtain confirmation and a copy of the personal data we hold about you.
– Right to Rectification: Correct inaccurate or incomplete personal data.
– Right to Erasure (“Right to be Forgotten”): Request deletion of your data in specific circumstances.
– Right to Restriction of Processing: Limit our use of your data under certain conditions.
– Right to Data Portability: Receive your personal data in a structured, commonly used, and machine-readable format and transmit it to another controller.
– Right to Object: For certain processing based on legitimate interest or direct marketing.
– Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

You may exercise any of these rights by contacting us at [email protected]. We may verify your identity before processing your request.

6. Security Measures

We implement appropriate technical and organizational measures to ensure a high level of security for your personal data, including:

– Data encryption in transit and at rest to safeguard sensitive data.
– Access control and user authentication mechanisms restricted to authorized personnel.
– Routine backups and disaster recovery protocols.
– Staff training on data protection regulations and best practices.

7. International Transfers

Your data may be transferred to, and stored at, destinations outside your local jurisdiction, including servers located in the United States and other countries. Where such transfers occur, we utilize appropriate safeguards such as Standard Contractual Clauses approved by the European Commission or rely on other lawful mechanisms to ensure your data remains protected.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, and reporting obligations. The specific retention periods include:

– Usage and Technical Data: 18 months
– Account and Profile Data: Life of the user account and up to 2 years after closure
– Communication Data: 3 years
– Transaction Data: 7 years for compliance with tax and business regulations
– Preference Data: Until revoked or updated by you

9. Cookie Policy

Our website uses cookies to enhance your experience. Cookies are small data files placed on your device that help us understand your usage and preferences. We use the following types of cookies:

– Essential Cookies: Necessary for website functionality and security.
– Functional Cookies: Enable personalization and remembering user preferences.
– Analytics Cookies: Help us understand user interaction with our site to improve performance.
– Performance Cookies: Monitor service uptime, loading speeds, and identify errors.

10. Cookie Management and Compliance with GDPR & CCPA

You have the right to control cookie usage. Upon your first visit to www.beachtowncenter.com, we present a cookie consent banner that enables you to accept or decline non-essential cookies.

You can also manage or revoke your preferences at any time via our cookie settings page or through your browser’s settings.

Under GDPR and CCPA, we honor “Do Not Sell My Personal Information” requests and do not use cookies for targeted sales without user consent.

11. Special Protections for Children Under 13

We do not knowingly collect or solicit personal data from children under the age of 13. If we learn that personal information from a child under 13 has been collected, we will delete that data promptly. If you believe that a child under 13 has provided personal information to us, please contact us at [email protected].

12. Policy Updates and User Notifications

We reserve the right to update this Privacy Policy to reflect changes in laws, technologies, or business practices. Any material updates will be communicated via prominent notifications on www.beachtowncenter.com or through contact details you have provided.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data handling practices, please contact us at:

Email: [email protected]

We maintain our commitment to full compliance with GDPR, CCPA, and other applicable data privacy frameworks. We encourage all users to reach out with any privacy concerns or requests regarding their personal data.

© 2025 Beachtowncenter, All Rights Reserved.